Below is something I wrote when McDonald's made their bullshit decision to stop offering the Super-Size option on their value meals. While the masses applaud their decision, I'm against it. I mean, if you can't pig out at McDonald's, where can you pig out?
Tiny Portions
Are we going backwards now? I mean, it looks like the space shuttle program is disappearing, Mars is a pipe dream, and we might, just might, if we all hold hands and think warm fuzzy thoughts, get back to the moon some ten or fifteen years from now. Target is getting rid of the SmartChip technology from their Visa cards, so it's back to paper coupons and bye bye to those cool in-store kiosks (okay, I never actually used the coupons, but how cool was it to load them to your card?). And now, McDonald's is eliminating super-size portions from their menu. Now, finally, I have to stand up and boisterously ask, what's this world coming to?
Mothers everywhere must be ecstatic, if only for the sake of their Xbox-playing children and couch potato husbands. Doctors and nutritionists must be jumping up and down for joy, screaming, finally, someone is taking our advice to go easy on the portions. But me, I'm just shaking my head. I drink alcohol in moderation, don't smoke, eat whole grain breads, drink diet sodas, bake and grill my meats instead of frying. I've put up with the fact that, somehow, Subway is associated with weight loss, Burger King is selling veggie burgers, and eating vast quantites of meats, eggs, and cheese is considered the cornerstone of a popular diet. But the demise of extra large fries and sodas at McDonald's? Unconscionable!
Way back when, when McDonald's introduced the super size, I saw it as a big boon for consumers. Finally, in an age of incredibly shrinking candy bars, rising bank fees for the privilege of withdrawing our own money, and paying for complimentary water at restaurants, someone was actually giving us more for our money, be it fries, soda, and inches on our midsections. The meager days of still being hungry after an ordinary value meal were, at long last, over. Thanks to the genorosity of the golden arches, we could stuff ourselves for five bucks or less. Soon after, other fast food establishments followed suit, and we were shouting such ridiculous things as King Size, Biggie Size, and even Round Up--at the fading Roy Rogers restaurant chains--my meal, for heaven's sakes!
Look, I think we can cut through everything here and see what made this such an attractive option. Super size didn't mean a larger burger and most restaurants have self-serve soda machines which meant free refills. As James Carville might say, it's the fries, stupid! More of those delightful crispy, overly salty, sticks of deep-fried potato. If it was socially acceptable to just eat a heaping tray of fries and no burger, I'd do it. Don't you just see those golden arches and think of two humongous fries doing yoga? Sure, fries are the antithesis of yoga, with each one consumed probably taking an hour off our lifespans. Just how many calories and grams of fat were we consuming? Who cares! If I cared, if I wanted to eat lean healthy meals, I wouldn't be coming to McDonald's. I mean, they can keep selling their little salad shaky things, but, when I go there, I'm sticking with the full contact indulgence of a Quarter Pounder with cheese and fries.
I guess I should see McDonald's decision as another breakthrough for the consumer. People, now more than ever, want smaller portions and healthier foods, and a place like McDonald's, one of the world's largest corporations, is responding. Since the early 90s, the American public has become increasingly more health conscious, and only recently has the fast food industry--from salads to leaner sandwiches to low-carb, Atkins friendly wraps--responded in kind. Just think, a few years back, Wendy's now-deceased founder and spokesman Dave Thomas--often seen in tv spots holding a burger covered with bacon, cheese and mayonnaise that was larger than his head--had heart bypass surgery (I'll leave it to you to make the fast-food burger-heart disease connection) and Wendy's reintroduced the Triple with cheese burger to their menu! That took moxie, and not along after surgery, Dave was back on the Big Bacon Classic horse while the rest of us were hopping on the low-fat grilled chicken and green veggie donkey. Now, Dave's gone, and the donkeys have run amok.
So, what is this world coming to? Well, maybe the super size demise is tangible evidence that physicists are right and the universe is contracting. Everything will diminish until existence is one hungry salt-sized speck. Before then, can eight tracks, rotary phones and dot-matrix printers be far behind? Perhaps supersizing will soon go in the other direction--we'll be downgrading our meals, microsizing (or princess sizing, smallee sizing, or rounding down) to get fries in a matchbox and soda in a thimble.
Maybe someday, we'll expand back to big thoughts like Mars, electronic coupons, and super size meals at McDonald's. Until then, I'll dream of those big golden arch french fries as I slowly shrivel away.
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This world, as I so often say, sucks.